As some of us had speculated for a while now Sporting News has gone and paved the way to eliminate the blogging community and chosen to go with networking, or as I like to call it, whoring themselves out with “Tweets” and Facebook “Likes”. The only one who gains from this new format is Sporting News, for now they’ll have videos filled with commercials, and not just one but two ads per video so far. Who knows, in the coming months you just might have to sit through an entire Oxy Clean Infomercial before you see a 30 second highlight from Monday Night Football. Yeah, it’s that bad for sure.
After some perusing I’ve found there are plenty of unhappy folks over there, and I can’t say I blame them they’ve got plenty to be pissed off about. This time there was no warning it was coming, unlike a couple of years ago when the continuous promises of 2.0 started then went on and on and on to no avail. I guess they figured this time it was better to make sure it all worked before they pulled the trigger. As I said above, TSN is the only one who benefits here, and it’s pretty simple to see what they’re doing. Just like radio and TV, what sustains a media outlet is its ad revenue; it’s what pays the bills. In recent times what we’ve seen are popup ads and singles.net ads that replaced heavy hitter’s such as GMAC. Now a company like GMAC is going to want to reach a large customer base and what comes from a large customer base is a higher dollar ad spot, but like I’ve found from one of the online stats sites I've been using to monitor their activity the last few months; TSN has lost well over 50% of its incoming traffic and site value in just a few short months. Try these numbers on for size; as of today Cubestat has TSN’s site value down from $342,402 to $286, 167 in just the last four weeks. The site’s incoming view traffic went from 156,000 down to just over 129,000 and 3 months ago it was well over 300,000, so make of this what you will. For most of you who were around that site from ‘05’ to ’08 it was routine to see a couple of hundred new posts a day but now it might be 10, on a good day. With traffic down like that you NEED singles.net or whatever other popup ad you can muster to sustain payroll or you’ll be adding to the unemployment line and let’s face it our President is handling this feat just fine on his own.
What’s most unfortunate is the 100’s of bloggers that had called TSN home for so many years now have to relocate, it’s either that or turn into a left clicking robot, roaming from post to post giving each one a Like or Dislike acknowledgment so it can head over to Facebook for some more pimping. Or, Tweet it up and send it out to Blackberries around the planet to be passed on like a bad cold and from that it becomes a statistic on a spreadsheet for a salesman to tell Ford Motors that they have millions of page views and it warrants them paying astro bucks for ad space, because that’s what it’s going to amount too because that’s the goal of this new look…page views, in-clicks, out-clicks and hypes! It’s all a grand total number to be pawned off as legit traffic.
Sadly the writer/blogger has been taken out of the equation there. Gone are the days of going there and commenting on one of their writer’s columns and telling them what you think. Which usually had something to do with, why is it they were paid to write the drivel in the first place when most of the amateurs there had much better material and fans to begin with. The blogger’s as they have been known are being eliminated and their new spot for a community is Rowdy.com (an American City Business Journal entity that’s been around a while already) which so far has yet to allow you to signup. I read where folks went to sign up and every screen name they entered was supposedly taken and they couldn’t get in, so I went and tried it and for 20 minutes every name I put in didn’t work so I said see ya! Up to now things are working just fine, if you have no plans on being a member, which is pretty evident they don’t want you to be. Sure they say they’re rolling over anyone who has a profile, but what if you didn’t have one to begin with, what’s the deal? How the hell do you become a member when it tells you it’s a no go with the name you entered? How many people have already tried, become frustrated and bagged it? Not a good way to get things rolling if you ask me.
But I don’t know which I really found more irritating, the inability to get in or the survey’s for the razors with a chance to win $200 that kept popping up every time I refreshed the page. Needless to say they’re making the most out of every opportunity to make a buck and doing so at the expense of the current membership and again, this is a sad ending to what used to be a place we all put our blood sweat and tears into. I liken this to that favorite restaurant you used to go too, the food was excellent, it was a mom and pop operation then one day they opened a second location, and it was okay but then as time went by it just became the same thing as the rest on the block and the novelty wore off! I hate that, don’t you?
There’s a lot of folks there who are making the rounds and saying their good byes and when I think about it I’ve met a lot of great folks there, such as most of you who now reside here at the Gab but a lot of others who are still there and are now aimlessly wandering the halls as everyone empties out their profiles and exchange email addresses to keep in touch. To those friends I say if you’re looking for a new place to plop yourself and your blog the door is always open and your first Fred Lite is on us at Mo’s Tavern!