Robert Kraft of the New England Patriots is saying that the future will bring NFL Live-Streaming broadcasts and that the traditional games on Fox/CBS/NBC will no longer exist as we know it. Thursday Night games will be live streamed via Amazon Prime Video service this year for $99. In my opinion, this is the NFL’s test run towards PPV in the future. That’s fine and that’s the NFL’s choice, but here’s what I see:
- You’re gonna charge $99 per year per account to stream 15 shitty Thursday Night Football games? Who is going to pay that when each team has to be on at least once? And how are you going to justify that price to watch oh I don’t know that riveting Jacksonville/Tennessee game? While NFL Network, NBC, and CBS have the games live on cable for a price we already pay?
- Do you as a customer get a discount if the stream goes down or sucks in any way?
- As the article I read states, how does the NFL intend on bringing in the younger generation? Yes, they are more in tune with their electronic leash known as their smart phone, but how does that translate to the millenials who have so many more options that they utilize and can’t be torn away from?
- So you want to find a way to get the millennials interested in the NFL, yet you are going to charge them $99 to stream 15 boring games on a Thursday Night when they could care less about the NFL?
Let’s assume the NFL likes what it sees and decides down the line to go exclusively PPV. You think that’s crazy? When has the NFL made a smart decision lately? Games can BARELY hold my attention as it is, and the NFL now wants to charge for the privilege of watching their product?
- If you’re gonna charge $99 for 15 horrible games, what is the NFL going to eventually charge for marquee games? Wild Card Weekend? Divisional Play? Conference Championships?
- What about charging for PPV in the bars and restaurants? Will there be a surcharge to your bill at a restaurant that chooses to have the game on whether or not you choose to watch?
- Do you charge different rates for different teams in the future? Let’s assume for a minute you can’t get any Buffalo fans to pay for it because it’s an economically depressed area and their teams suck. Do you charge $25 for their streaming when you charge $125 for Dallas streaming?
- Does NFL share revenue?
- You gonna charge NFL.com for their live reporting?
- You gonna charge Fantasy Football sites for immediate updates of stats to their games?
- What if you live in Florida but you are a New York or New England fan? Do you pay more because you are not in the home area? Do you pay $19.99 for a game in Miami that is charged $9.99 in Boston or New York?
Watch out NFL fans, because this is where we’re heading – the NFL is going to have a Super Bowl go PPV – eventually. It’ll be a boon for bars and those who can afford it, but I can’t see as many people willing to pay for the Super Bowl, not when it’s been pretty much free for the past 51 years. Remember, who has that type of disposable income – on the first Sunday in February when the Christmas bills start coming due?
Will selling live-streaming make up for TV revenue? Seems like an awfully big gamble and I just don’t see fans willing to shell out.
In my opinion, what we are seeing is the beginning of the end of the NFL as we know it, and now they want to push PPV? The NFL has been king for the vast majority of my 52 years of life but the question is will the consumer be willing to pay the new prices of PPV? My answer is – I’m not so sure. As a football fan entering retirement and having to consider where to cut costs and where to not accept extra bills, this question is pretty easy for me and if I can find a way to drop channels from my DirecTV to reduce the price – I’m gonna do it.